Aldi is a household name in the UK and Ireland. Aldi chose to partner with Oak Engage back in 2017 to launch its employee engagement app, MyALDI. Their relationship is now stronger than ever, and Oak plays a key role in supporting Aldi’s internal comms team to achieve their goals.
Industry: Retail | No. of users: 45,000 | Area: UK and Ireland
Aldi’s colleagues are based in over 1,100 stores and other locations across the UK and Ireland. Before working with Oak Engage, many of Aldi’s colleagues felt disconnected from Head Office, making it hard to create a sense of one team. Access to important information was also difficult: key information such as rotas and payslips were paper-based and only accessible in store.
Aldi relied heavily on cascading information through the company face-to-face, which sometimes led to key information being diluted or getting lost altogether.
Aldi needed a modern way to communicate consistently with all colleagues, to give them a voice and encourage two-way communication and to create a sense of community.
MyALDI offers a way to reach and engage every single colleague wherever they are. It supports meaningful two-way conversations which invite feedback, creates a close sense of community and celebrates achievements whilst fostering a sense of belonging.
MyALDI also gives colleagues a more easily accessible, secure way to access key information such as rotas and payslips.
Siobhan Compton, Communications Manager, commented: “MyALDI through the Oak platform is really important for keeping colleagues updated with what’s going on in the business, and making sure they can easily access a range of information quickly and easily.”
Aldi is a fast paced and growing business, so it needs to be able to make changes quickly and share updates with its people. Oak’s adaptable platform makes this simple and MyALDI has become a “central point of truth for everyone.”
Commenting on what stood out about Oak, Siobhan Compton said: “It’s so easy to change things on MyALDI. It means we can update the pages to reflect key initiatives and campaigns, and regularly provide colleagues with something new, giving them more reasons to keep visiting!”
“There’s so much that we can update on our own and the system is really intuitive so it’s easy to navigate on our own. But the team at Oak are always there to support us if we need them.”
MyALDI launched back in 2017 to engage colleagues and make them feel more connected as a team. Fast forward six years and it’s transformed how Aldi communicates as a business.
The platform really came into its own during the pandemic, when it was crucial to keep colleagues updated about new initiatives and ways of working. Additional functionality has also been built into the site, so that it now offers one-stop-shop access to many resources that are essential to colleagues.
The comms team at Aldi also says that the platform has improved how people work and contributes to delivering better customer service. Siobhan added: “If colleagues see a piece of content on an award win because of all their hard work, it gives them the motivation to keep going that extra mile for our customers and each other.”
“MyALDI has definitely helped us bring people together and create a sense of identity as a business. Making sure all our colleagues know what we’re working towards and that we’re all in it together, is one of our key communication objectives, and we couldn’t have achieved it without Oak and the support they offer.”
Find out how Oak played a pivotal role in supporting Aldi’s comms team to achieve their internal comms goals.